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http://childsdesign.blogspot.com/p/testimonials.html
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Design Tip: Read It 60/40 Rule

Yesterday I attended a fantastic training course. 

As with most training courses it was accompanied by a powerpoint presentation, again, a fantastic presentation.

The only thing that let it down was when the attendees shouted, "I can't read that", to the presenter, as one slide came up.

Admittedly, only one slide of 50, but it had created a negative, in what was a very positive up-beat presentation.

This isn't the first time that I've encountered this in a presentation.

I have seen (or not) presentations that have been the exact reverse with 49 of the 50 slides completely illegible.

The problem was simply the presentation of text on a tinted background or panel.

It's a simple thing to sort out and as many of you produce your own powerpoint presentations, I thought I'd share a solution with you.

The 60/40 rule

It's not complicated.

It's not a thing that only 'designers' can do.

It's something that can easily be corrected in just about any presentation software.

Simply, the 60/40 rule works in this way:

Black text = 40% tint background

White text = 60% tint background

This same rule will work for colours too.

Dark coloured backgrounds = 40% tint

Light coloured backgrounds = 60% tint

I've put together an example sheet to show how this works

https://www.box.net/shared/bf01i1pr5l

As always, we're here to help if you need us.

Presentations – they're all just childs play

Design Tip: PDF Forms

What do you mean 'you've never heard of them!'.

A simple and easy way to turn your paper forms into email-able forms that can be filled in and returned in the same way – no faxes and no illegible handwriting. What's more you can import the data into a spreadsheet without typing a thing.

We know how to produce these, so why not ask us how they might be able to make things easier for you.

PDF forms – they're all just childs play.